Vintage PSA: John Wayne Announcement (1955) for Christmas Seals
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Vintage PSA: John Wayne Announcement (1955) for Christmas Seals

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Vintage Public Service Announcement:
John Wayne Announcement (1955) for Christmas Seals

Christmas Seals are labels placed on mail during the Christmas season to raise funds and awareness for charitable programs.They have become particularly associated with lung diseases such as tuberculosis, and with child welfare. Christmas seals are regarded as a form of cinderella stamp. At the beginning of the 1900s tuberculosis was a greatly feared disease, and its harmful effects on children seemed particularly cruel. In 1903, Einar Holbøll, a Danish postal clerk developed the idea of adding an extra charitable stamp on mailed holiday greetings during Christmas. The money raised could be used to help children sick with tuberculosis. The plan was approved by the Postmaster and the King of Denmark (Christian IX).

In 1904 the world's first Christmas Seal was issued, bearing the likeness of the Danish Queen (Louise of Hesse-Kassel) and the word Julen (Christmas). Over 4 million were sold in the first year at DKK 0.02 per seal. During the first six years, enough funds were raised to build the Christmas Seal Sanatorium in Kolding, which was opened in 1911. The same year the sanatorium was transferred to the administration of the Danish National Association to Combat Tuberculosis as it was considered a waste of resources to have two organisations working towards the same purpose. The Danish Christmas Seal Committee -- today known as Julemærkefonden (the Christmas Seal Fund) - decided at that time to put all future collected funds to use in building and operating convalescent homes for children.

They were introduced to the United States by Emily Bissell in 1907, after she had read about the program in an article by Danish-born Jacob Riis, a muckraking journalist and photographer. Bissell hoped to raise money for a sanitarium on the Brandywine Creek in Delaware. It grew to a national program in 1908 by the National Association for the Study and Prevention of Tuberculosis (NASPT) and the American National Red Cross. The seals were sold at post offices, initially in Delaware at 1 cent each. Net proceeds from the sales would be divided equally between the two organizations. By 1920, the Red Cross withdrew from the arrangement and sales were conducted exclusively by the NASPT, then known as the National Tuberculosis Association (NTA). Various promotional schemes were tried: in 1954 the small town of Saranac Lake, New York (home of the Adirondack Cottage Sanitarium) won a nationwide competition selling Christmas Seals, the reward for which was hosting the world premiere of the Paul Newman film, The Silver Chalice; the cast participated in a parade in the town's annual winter carnival.

After World War II with the development of the antibiotic streptomycin TB became a curable disease, although it would be decades before it could be considered under control in developed countries. To reflect the expanding scope of the organization's goals, the name was changed to the National Tuberculosis and Respiratory Disease Association in the late 1960s. The NTRDA became the American Lung Association in 1973, though the 1974 seals continue to show the NTRDA inscription on the sheet margin. Today the Christmas Seals benefit the American Lung Association and other lung related issues. Tuberculosis was declining, but recently has been on the rise. TB is still one of the most common major infectious diseases in the world.

JOHN WAYNE

Marion Mitchell Morrison (born Marion Robert Morrison; May 26, 1907 -- June 11, 1979), better known by his stage name John Wayne, was an American film actor, director and producer. An Academy Award-winner, Wayne is the biggest box office draw of all time. An enduring American icon, he epitomized rugged masculinity and is famous for his demeanor, including his distinctive calm voice, walk, and height. Wayne was born in Winterset, Iowa but his family relocated to the greater Los Angeles area when he was four years of age. His acting breakthrough came in 1939 with John Ford's Stagecoach, making him an instant star. Wayne would go on to star in 142 pictures, primarily typecast in Western films. Among his best known films are The Quiet Man (1952), which follows him as an Irish-American boxer and his love affair with a fiery spinster played by Maureen O'Hara; The Searchers (1956), in which he plays a Civil War veteran who seeks out his abducted niece; Rio Bravo (1959), playing a Sheriff with Dean Martin; True Grit, playing a humorous U.S. Marshall who sets out to avenge a man's death in the role that won Wayne an Academy Award; and The Shootist (1976), his final screen performance in which he plays an aging gunslinger battling cancer.

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